Twinkle toes shoes tv#
Unlike pure entertainment licenses, which are hinged on box-office success or TV ratings, Twinkle Toes is building on an already well-established brand at retail, he said. Licensing industry expert Ira Mayer said Skechers’ plan for Twinkle Toes makes sense. Plans for international distribution of the DVD and other licensed products also are being put in place. More than 12 licensees have been signed, with many more to come, Flett said.
Twinkle toes shoes movie#
“The movie takes Twinkle Toes from being just a footwear franchise to being an entertainment franchise,” Flett said, noting that a second film is already under discussion.Īs the DVD hits shelves, additional Twinkle Toes products will begin to roll out, including backpacks, slippers, belts and apparel, the latter of which will debut at next month’s Magic trade show. The film, which is distributed by Universal Studios, follows 14-year-old dancer Grace Hastings, nicknamed Twinkle Toes by her friends, as she attempts to overcome stage fright. How Tamara Mellon Is Bringing Back Her Namesake Line From BankruptcyĪlready seen in TV ads that run regularly on kids’ networks Nickelodeon and Disney Channel, the character will further be brought to life in a direct-to-DVD animated movie that releases this week. “The Twinkle Toes character has really taken off, so much so that we’ve had girls coming into Skechers stores asking to meet her.” In fact, in a recent Q Score ranking, Twinkle Toes managed to top licensing giants Hello Kitty and Disney Princesses, Flett said. “Our strategy in the kids’ category has been to create original characters to represent our different shoe lines and features, and to support those characters with comic books placed in the shoeboxes as gifts with purchase,” explained Paul Flett, Skechers’ SVP of global licensing.
Now, the Manhattan Beach, Calif.-based company is taking Twinkle Toes to a bigger stage.īanking on the brand’s popularity among young girls, Skechers is building a full-fledged licensing program that will extend Twinkle Toes into a range of categories including clothing, accessories, home décor, toys and stationery. has sold more than 10 million pairs of the glitzy embellished shoes. Since launching its Twinkle Toes kids’ line three years ago, Skechers USA Inc.
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